{"id":1244,"date":"2024-12-18T12:00:45","date_gmt":"2024-12-18T10:00:45","guid":{"rendered":"https:\/\/smallbusinessmarketing.co.za\/?page_id=1244"},"modified":"2026-01-15T10:50:34","modified_gmt":"2026-01-15T08:50:34","slug":"podcast","status":"publish","type":"page","link":"https:\/\/smallbusinessmarketing.co.za\/?page_id=1244","title":{"rendered":"The Architect&#8217;s Briefing"},"content":{"rendered":"<p>These podcasts feature candid conversations about the realities of running a small to medium-sized business in a digital-first world. Explored are a wide range of subjects, including social media evolution, the psychology of sales, and the intersection of creativity and technology. These episodes are AI-generated audio variants of the blogs, providing a convenient alternative for those who prefer to listen and stay informed while on the move.<\/p>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"681\" src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/11\/on_the_whiteboard_please_change_engagement_to-4.jpeg\" alt=\"\" class=\"wp-image-1817 size-full\" srcset=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/11\/on_the_whiteboard_please_change_engagement_to-4.jpeg 852w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/11\/on_the_whiteboard_please_change_engagement_to-4-300x240.jpeg 300w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/11\/on_the_whiteboard_please_change_engagement_to-4-768x614.jpeg 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Customer journeys can be simplified into four critical stages: Awareness, Consideration, Purchase, and Advocacy. We break down the exact content and communication required at each point to move them forward, ensuring you never leave a prospect hanging or miss an opportunity to earn a referral.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/11\/Customer-Focus-That-Drives-Growth-_1_.mp3\"><\/audio><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/Podcast-image-1024x576.jpg\" alt=\"\" class=\"wp-image-1775 size-full\" srcset=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/Podcast-image-1024x576.jpg 1024w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/Podcast-image-300x169.jpg 300w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/Podcast-image-768x432.jpg 768w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/Podcast-image.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>The podcast analyses the <strong>SME time and resource crisis<\/strong>, explaining why DIY or full-time hires are unfeasible. Discover how a <strong>fractional partner<\/strong> provides strategic oversight and <strong>managed execution<\/strong> by integrating <strong>practical AI<\/strong> tools.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/2025-09-23-Digital-and-AI-made-simple-PODCAST.mp3\"><\/audio><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"720\" src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/square-ad-image.jpg\" alt=\"\" class=\"wp-image-1662 size-full\" srcset=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/square-ad-image.jpg 931w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/square-ad-image-300x232.jpg 300w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/square-ad-image-768x594.jpg 768w\" sizes=\"auto, (max-width: 931px) 100vw, 931px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Amidst AI&#8217;s buzz, businesses often miss <strong>workflow optimization<\/strong>. AI&#8217;s true value lies in solving specific problems within workflows, not &#8220;big bang&#8221; overhauls. Identify slow, expensive processes. A <strong>&#8220;small AI&#8221; approach<\/strong> brings targeted wins, building momentum. <strong>Well-oiled, streamlined workflows<\/strong>, not just AI, truly drive business forward.<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/09\/about-workflow.mp3\"><\/audio><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"margin-top:0;margin-bottom:0\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"720\" src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/Calls-to-Action.jpg\" alt=\"\" class=\"wp-image-1478 size-full\" srcset=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/Calls-to-Action.jpg 766w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/Calls-to-Action-300x282.jpg 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>You have recently built a new website. The user experience is fast and responsive. People are finding the site and engaging with the content. Technically the website works well, but the leads it generates are limited. Your new website isn\u2019t commercially working. What can you do?<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/Mastering-Website-Calls-to-Action-1.wav\"><\/audio><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"701\" src=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/5-Marketing-Hacks-that-will-improve-your-Digital.jpg\" alt=\"\" class=\"wp-image-1503 size-full\" srcset=\"https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/5-Marketing-Hacks-that-will-improve-your-Digital.jpg 1020w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/5-Marketing-Hacks-that-will-improve-your-Digital-300x206.jpg 300w, https:\/\/smallbusinessmarketing.co.za\/wp-content\/uploads\/2025\/06\/5-Marketing-Hacks-that-will-improve-your-Digital-768x528.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Your digital prescence must be  accurate, comprehensive and representative. It\u2019s the first building block of a digital marketing strategy.&nbsp; These 5 hacks will go a long way to help you achieve that. Simply, easily, without adding to our workload and without cost. Let\u2019s start that journey immediately!<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These podcasts feature candid conversations about the realities of running a small to medium-sized business in a digital-first world. Explored are a wide range of subjects, including social media evolution, the psychology of sales, and the intersection of creativity and technology. These episodes are AI-generated audio variants of the blogs, providing a convenient alternative for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-1244","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Garth","author_link":"https:\/\/smallbusinessmarketing.co.za\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"These podcasts feature candid conversations about the realities of running a small to medium-sized business in a digital-first world. Explored are a wide range of subjects, including social media evolution, the psychology of sales, and the intersection of creativity and technology. These episodes are AI-generated audio variants of the blogs, providing a convenient alternative for&hellip;","_links":{"self":[{"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1244"}],"version-history":[{"count":42,"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1244\/revisions"}],"predecessor-version":[{"id":1858,"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=\/wp\/v2\/pages\/1244\/revisions\/1858"}],"wp:attachment":[{"href":"https:\/\/smallbusinessmarketing.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}