Category: Adverting and Communications
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Quick Wins: 5 Marketing Hacks You Can Implement Today
It is important to ensure your digital presence is accurate, comprehensive and representative. It’s the first building block of a digital marketing strategy. These 5 hacks will go a long way to help you achieve that. Simply, easily, without adding to our workload and without cost. Let’s start that journey immediately!
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Every Element of your Communication adds to your Brand Message!
A critical part of any review or audit is how does the visual representation of your brand effect the perceptions and beliefs people have of your brand. This article looks at that.
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Social Marketing or Social Myth?
When embracing social media as a communication strategy your brand deserves more than simply using it as a distribution channel. Your social message must add value to your brand within the social community. That might be fun. Or it might be serious. But it must be interesting and relevant. And it must be with one…
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Does your brand need a re-launch?
The first question to ask after any depth of brand audit is whether there is an opportunity to re-launch the brand. That might be needed if the brand is tired. But it may also be an opportunity to talk about the brand with a fresh voice.
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Infiltrating your brand message into your own organization
Your staff are unquestionably your own most effective spokesmen/women. How they present themselves must align with your brand values. That is a critically important factor in you establishing a consistent brand position.
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What message is your team delivering?
It is important to understand how all stakeholders perceive your core brand values. Every component of your brand message must reflect your core brand values. That is the only way to develop a consistent position, long-term. This blog outlines that.