These podcasts feature candid conversations about the realities of running a small to medium-sized business in a digital-first world. Explored are a wide range of subjects, including social media evolution, the psychology of sales, and the intersection of creativity and technology. These episodes are AI-generated audio variants of the blogs, providing a convenient alternative for those who prefer to listen and stay informed while on the move.
Customer journeys can be simplified into four critical stages: Awareness, Consideration, Purchase, and Advocacy. We break down the exact content and communication required at each point to move them forward, ensuring you never leave a prospect hanging or miss an opportunity to earn a referral.
The podcast analyses the SME time and resource crisis, explaining why DIY or full-time hires are unfeasible. Discover how a fractional partner provides strategic oversight and managed execution by integrating practical AI tools.
Amidst AI’s buzz, businesses often miss workflow optimization. AI’s true value lies in solving specific problems within workflows, not “big bang” overhauls. Identify slow, expensive processes. A “small AI” approach brings targeted wins, building momentum. Well-oiled, streamlined workflows, not just AI, truly drive business forward.
You have recently built a new website. The user experience is fast and responsive. People are finding the site and engaging with the content. Technically the website works well, but the leads it generates are limited. Your new website isn’t commercially working. What can you do?
Your digital prescence must be accurate, comprehensive and representative. It’s the first building block of a digital marketing strategy. These 5 hacks will go a long way to help you achieve that. Simply, easily, without adding to our workload and without cost. Let’s start that journey immediately!