Category: Traditional Marketing

It is usual that a brainstorming discussion leads to many of creative ideas and directions,  leaving a mix of divergent ideas, from different parts of the organization, from different people & agenda’s, each with potential. And of course, the people whose ideas are taken further will be driven and motivated. How does one select the…

In the modern world every individual has a role to play in the marketing of a business or brand. And every person in the chain must say the same thing, in the same style, with the same awareness and understanding to create a consistent impression.

The word “marketing” means so many different things to so many different people. At the core of the concept are the 4 P’s. Price, product, place and promotion. More modern discussions will include people, packaging, process, physical evidence and even partners.

After thorough preparation you have made that first sale. You may have encountered obstacles but during that process you will have learned a lot about the targets’ needs, wants and desires. Now is the time to listen to ensure you turn that satisfied customer into a raving fan. That is research! The answer to your…

You have recently built a new website. The user experience is fast and responsive, works on both desktop and mobile. are finding the site and are reading and engaging with the content. Technically the website passes, but the leads it generates are limited. The orders you receive are repeats from loyal customers, not from new…

Marketing is the skill of designing a product and crafting a compelling message to persuade the customer to buy. The consumer experiences that message at touchpoints along their buyer’s journey. You, the company, must ensure that the right touchpoints are prioritized and are positive experiences result. Those positive experiences will ensure the consumer buys the…

Targeted marketing is a roadmap to cost effective success. One essential to that marketing is understanding your Target Audience. That involves demographics, psychographics, behaviours & habits.

Successful communication campaigns say the right thing to the right people at the right time. That suggest understanding the prospect, their persona and where they are on the buyers journey at any step in the campaign.

Businesses everywhere are struggling as a result of the pandemic. You are spending too much answering questions about the business. It is a time of crisis! It is a time for leadership!

Before launching a social marketing campaign, prioritize understanding your target audience’s needs and experiences. Conduct thorough research and gather insights to inform a strategic plan.

Is it not fantastic when someone says I like the work you did? No. The work you deliver must reflect against the thinking and stagey completed prior to briefing. Anyone who looks at a piece of work should approve against the strategy, not against personal opinion.

Every component of your brand message must reflect your core brand values. Every time. Every place. By every person. Consistently. Repeatedly. And include your own organisation too.