The Blueprint
These blogs offer a comprehensive look at the modern marketing landscape, covering everything from deep-dives into strategy and customer behaviour to the latest developments in AI and digital marketing. Shared are implementable marketing hacks, creative insights, and honest advice designed specifically for the SME owner. Whether it’s simplifying complex tools or building a brand that lasts, these articles provide the practical information you need to make informed decisions for your business
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Always deliver one, consistent message!
We live in a world where there are multiple communication delivery channels, and it is critically important to ensure these channel combine and work together. They must deliver one message. If not, the overall message will be diluted and many of the objectives for the investment will be lost. Any new activity will have a…
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Research your Target Market!
A key objective of any marketing strategy is to deliver what the customer needs. To do that you must understand the customer intimately. That means research, informal or formal. But research must be completed.
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“I like that”, the words you least need to hear?
Is it not fantastic when someone says I like the work you did? No. The work you deliver must reflect against the thinking and stagey completed prior to briefing. Anyone who looks at a piece of work should approve against the strategy, not against personal opinion.
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Social Marketing or Social Myth?
When embracing social media as a communication strategy your brand deserves more than simply using it as a distribution channel. Your social message must add value to your brand within the social community. That might be fun. Or it might be serious. But it must be interesting and relevant. And it must be with one…
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Does your brand need a re-launch?
The first question to ask after any depth of brand audit is whether there is an opportunity to re-launch the brand. That might be needed if the brand is tired. But it may also be an opportunity to talk about the brand with a fresh voice.
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Does your brand need a re-launch?
A re-launch reinvigorates a brand, adapts to changing markets, attracts new customers, and maintains relevance in a dynamic competitive landscape, ultimately driving growth and success.
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Infiltrating your brand message into your own organization
Your staff are unquestionably your own most effective spokesmen/women. How they present themselves must align with your brand values. That is a critically important factor in you establishing a consistent brand position.
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What message is your team delivering?
It is important to understand how all stakeholders perceive your core brand values. Every component of your brand message must reflect your core brand values. That is the only way to develop a consistent position, long-term. This blog outlines that.
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What message is your team delivering?
Your brand has core values it delivers against. Consistency builds trust. Your team must deliver the same values as your brand does. Do you give attention to the message your staff are delivering?
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Infiltrating your brand message into your own organisation
Every component of your brand message must reflect your core brand values. Every time. Every place. By every person. Consistently. Repeatedly. And include your own organisation too.