Category: Strategy

The daily pain of ownership is an exhausting cycle of talking about your business over and over again, only to find that nothing actually changes. You know your team understands what they need to do because you have told them countless times, yet when you check in, they remain vague, as if the instructions never…

Don’t look in the Oxford dictionary for the word “marketingification” as used in the title. It is invented by this author, who also takes this opportunity to define it as “Marketingification is to build the business around the customer. Everyone in the company is focused on solving the customer need, and that increases the value…

Most marketing advice follows a predictable, expensive, and flawed script: “spend more to make more.” It’s a seductive idea, but increasing your budget before fixing the leak is just an efficient way to go broke. The true starting point for any marketing investment isn’t the size of the check you write; it’s the efficiency of…

Marketing and running a business are a beautiful blend of creativity and discipline. Creativity sets you apart and builds brand loyalty. However, discipline is what ensures everything happens on time, on budget, and to the proper quality. The trick to success is to combine both. This blog tells how the marketing architect method can do…

Your customer isn’t a single transaction; they’re on a journey. For a Small or Medium Enterprise (SME) owner, that journey is everything. We know your unique challenges: you’re short on resources, people, time, and money. Unlike large businesses, your marketing goal is always about immediate sales and conversion. Every dollar of spend and every minute…

An audit is a necessary process to review when planning the new year, a new strategic phase or simply considering new steps to be tackled. That review will include a number of phases, both internal and external. Here we look at the external in more detail, the industry in which you operate, your target market,…

In times of crisis, many  argue for continued marketing initiatives to instil confidence, engage customers, and seize opportunities. For these times marketing plays a key leadership role.  That might include launching new products, new  advertising campaigns, or social media entries which can provide confidence.  Beyond traditional communication tasks, marketing brings customer centricity, brand custodianship, and…